May Abdelaziz, Hassan El Shafei and Shady Ahmed team up with...Activia. Yep.
“To tell the truth, I’m not as brave as it seems,” sings Egyptian vocalist, May Abdel Aziz. “But because I learned to love myself, I’m able to love others,” she continues in a song that has captured the imagination of thousands of women across Egypt.
The song in question is I Am Life (Ana El 7ayaah), which was masterminded by Activia Egypt and worked on by Egyptian hotshot producer, Hassan El Shafei, and even features the skills of Shady Ahmed. Having been released online earlier this month, the song and its accompanying video has amassed a stunning 2.4 million views on Facebook alone – and it’s stirring up quite the hubbub.
But let’s rewind for one second and take things back to the beginning. Earlier this month, a hahstag translating to ‘you first’ (Entee El Awal) starting doing the rounds on social media. Seemingly coming out of nowhere, it urged Egyptian women to take a Me Moment – a moment of complete and utter indulgence for you and no one else. Women across the country began to post their own personal Me Moments – a moment to take care of themselves, whether it’s the simple pleasure of reading a book with a cup of coffee, or dropping it all and heading to a beach for some much-needed rest and relaxation.
The campaign certainly riled people up and provided a point of inspiration, before it was revealed that the masterminds behind the movement were Activia, who have extended their advocacy of healthy eating, to healthy living, too. Building on the fact that Egyptian women have it, well, pretty hard, the song encourages women to join the movement and the path to peace and mind, while also promoting the endless benefits of that simple little thing called yogurt. Beyond the obvious benefits, studies but the University of Virginia School of Medicine have shown that yogurt can help depression, for example. Yogurt has also been proven to of course help processes like digestion and has even been touted to reduce the risk of osteoporosis, among many other things. It sounds absurd, but we've always known that any person's diet can have direct effect on his and her mental well-being - which feed's into Activia's 'Me Moment' philosophy.
So what are you waiting for? It’s ok to be a little selfish.
Head over to Activia Egypt on Facebook for more on the campaign.
The content of this article is sponsored.)